“Visuals are more powerful than words”, people are going to believe that quote strongly. In recent
years, the advertising pattern has changed dramatically through innovative ideas and observations.
Instead of a still image, motion pictures can connect with the target audiences very strongly and
the outcome is too fruitful. Additionally, smartphone users are spending at least an hour every day
by watching video content. In this manner, including promotional videos on the website can be a
good strategy for one’s e-commerce business where a visitor will spend a long time browsing its
What is Called a Product Video?
In definition, the word ‘product video’ describes that video, which is elucidated practically the
advantages of a product. It shows, how the product can work, the benefits of using it, how it makes
a customer’s lifestyle easier etc. A good product video allows to entirely presentation of a
product to the target audiences for promoting, sales or marketing. The product can be anything like
electronics, clothes, smart gadgets, service, platform or websites. Most of the cases, a client is
becoming very impressionable to know depth knowledge about how the product relieves their worries.
Only product videos can bring a customer closer to ascertain every aspect of a product virtually.
Product features Video
Product features video helps customers to understand the capability or features and functions of a
product. This video gives explicit information about the production process of a product and helps
create apprehension in the market to increase sales and revenue.
Among our examples you can find an animation (here
presenting a product picture with the accompanying list of features. Each feature is animated to
emphasize them and focus customer attention on each feature separately.
Product comparison video
Comparing two similar products are very helpful while purchasing a product for a consumer. Most of
the comparison video, it has detail information about both products. A buyer can select the best
one by its advantage or disadvantage. Above there are two examples of product comparison video
The first example compares textual list of features showing them one by one providing a proper
impact for each feature.
A number of icons presented under the text indicates approximate amount for quantitative features
where an associated value is provided.
The second example is used for visual presentation of three products. Each product picture appears
in an animated sequence
combined with an animated dialog. This gives opportunity to present product most important features
in a form of question and answer.
Very suitable for products responding to certain customers' needs.
How a Product Video can be successful?
It is important to have a very clear concept about the target clients and their expectations.
Research is a must and it will show, how a video can involve with a customer, meet with their
demands and finally solve their problem. Although, this brainstorming process takes a long time
to develop the result of this work is worthy. There are three major factors can connect with the
Tell a story, Keep it short, Make it Audience-oriented
Having a story in product video is a must which will describe everything about the product. The
story will influence a client to buy that product. It doesn’t matter what type of story it will be,
funny, realistic or romantic. But considering the story, brand value and inimitable presentation
tempt clients to buy.
It is true that video length matters to a customer. In general, more than 30 seconds video carries
monotones to a client, particularly on social media. So, it’s far better to provide core
information about a product in the proper time.
In fact, a product video is being created for making a bridge between the brand and clients. So, an
ideal product video should have some features like transparency, purity, and neatness which will
motivate customers to buy, developing a brand value as well.
In research, it has been shown that, rather than text or images, videos are more shareable and
clickable. People love to see a visual story because the text content narrations are very
monotonous and the image has a chance to manipulate. In a purchasing issue, to know clearly about a
product or service especially while purchasing, product videos are the perfect option.
When it comes to ensuring people clearly understand your product or service, and encouraging them
to make a purchase; videos are the best option.